{"id":11041,"date":"2023-05-25T14:33:46","date_gmt":"2023-05-25T14:33:46","guid":{"rendered":"https:\/\/www.rankaza.com\/blog\/these-15-customer-experience-experts-are-changing-the-way-we-do-business-in-2023\/"},"modified":"2023-05-25T14:33:46","modified_gmt":"2023-05-25T14:33:46","slug":"these-15-customer-experience-experts-are-changing-the-way-we-do-business-in-2023","status":"publish","type":"post","link":"https:\/\/www.rankaza.com\/blog\/these-15-customer-experience-experts-are-changing-the-way-we-do-business-in-2023\/","title":{"rendered":"These 15 Customer Experience Experts are Changing the Way We Do Business in 2023 &#8211;"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Can you remember the last experience you had as a customer? What makes you remember that particular experience? Is it the steps of purchase, the way of marketing, or the support?<\/p>\n<p>No matter the reason, there is a good chance some customer experience expert designed that experience for you. And here, we are going to talk about them.<\/p>\n<p>But before we go to the list. We\u2019ll go through some basics first. Let\u2019s try to understand what is customer experience or CX.<\/p>\n<nav class=\"wp-block-kadence-tableofcontents kb-table-of-content-nav kb-table-of-content-id_377b4e-ec\" role=\"navigation\" aria-label=\"Table of Contents\"\/>\n<div class=\"is-layout-flex wp-container-4 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column has-background\" style=\"background-color:#e5fff7;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);flex-basis:80%\">\n<h2>What is customer experience?<\/h2>\n<p>Customer experience or CX is the engagement your customer will experience with your business in every step of the buyer\u2019s journey, from marketing to sales to support.<\/p>\n<\/div>\n<\/div>\n<h2>Why is customer experience necessary?<\/h2>\n<p>A great customer experience is essential for a business\u2019s sustainable growth with a positive revenue boost.\u00a0<\/p>\n<p>You can look at companies that have been doing business for years. You will find the secret of those companies is excellent CX.<\/p>\n<h3>5 reasons you should invest in customer experience betterment<\/h3>\n<p>Companies sometimes hesitate to invest in improving CX. But the return on investment (ROI) percentage has often been proven high for that investment.\u00a0<\/p>\n<p>And these are the reasons.<\/p>\n<h4>1. Sustainable growth<\/h4>\n<p>Businesses can create a more customer-centric atmosphere by providing a better experience. And a customer-centric model is proven to grow with sustainability.<\/p>\n<h4>2. Solid customer relationship<\/h4>\n<p>Because of good experience, customers also put effort into building a good relationship with you.\u00a0<\/p>\n<h4>3. Positive brand impression<\/h4>\n<p>A good experience will create a positive brand reputation. And your potential customers will always prefer a reputed brand.<\/p>\n<h4>4. Word-of-mouth marketing<\/h4>\n<p>A customer who experiences a good service most likely recommends you to others. And this will ensure the sustainability of customers.<\/p>\n<h4>5. Increased customer retention<\/h4>\n<p>If customers are satisfied, they will return to your business again. This will secure consistency and sustainable revenue.<\/p>\n<h2>What is a customer experience specialist?<\/h2>\n<p>CX specialists are responsible for designing the interaction of customers at every touch point with the company. They ensure the best experience possible for a customer and make the buyer\u2019s journey simple and enjoyable.<\/p>\n<p>To ensure a top-notch experience, CX professionals do an extensive range of tasks.<\/p>\n<h3>The job responsibility of CX experts<\/h3>\n<ul>\n<li>Design and execute strategies for customer journey stages. It should be in every channel, including online and face-to-face interaction.<\/li>\n<li>Observe and analyze customer satisfaction metrics to ensure constant improvement.<\/li>\n<li>Create a best practice checklist and train service staff to maintain a positive customer experience.<\/li>\n<li>Team up and train other teams that impact customer experience and maintain the consistency of the buyer\u2019s journey.<\/li>\n<li>Build and manage an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fluentsupport.com\/building-a-technical-support-team\/\">expert support team<\/a> to resolve customer issues.<\/li>\n<li>Plan and run engagement initiatives like customer loyalty programs.\u00a0<\/li>\n<li>Finally, stay up-to-date by following best practices suggested by experts and trends.\u00a0<\/li>\n<\/ul>\n<h2>A brief history of customer experience<\/h2>\n<p>Is CX a modern concept? No, it\u2019s the opposite. CX goes back centuries. Ea-n\u0101\u1e63ir, an ancient merchant, got a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Complaint_tablet_to_Ea-nasir\">complaint tablet<\/a> from Nanni in 1750 BCE. This is considered to be the oldest recorded customer interaction with a business.<\/p>\n<p>But modern customer experience doesn\u2019t go that back. The term \u201ccustomer experience expert\u201d is not that old. Let\u2019s walk through a brief timeline of the modern CX.<\/p>\n<h3>Evaluation of CX<\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"744\" src=\"https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-1024x744.webp\" alt=\"evaluation timeline of customer experience\" class=\"wp-image-18094\" srcset=\"https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-1024x744.webp 1024w, https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-300x218.webp 300w, https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-768x558.webp 768w, https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-360x262.webp 360w, https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-1536x1116.webp 1536w, https:\/\/fluentsupport.com\/wp-content\/uploads\/2023\/05\/customer-experience-expert-2048x1488.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\"><em>Evaluation of modern customer experience or CX over time.<\/em><\/figcaption><\/figure>\n<p><strong>1920s \u2013 <\/strong>Companies started to invest in advertising.<\/p>\n<p><strong>1950s \u2013 <\/strong>Business started to focus on end-to-end customer journey.\u00a0<\/p>\n<p><strong>1980s \u2013 <\/strong>Customer service becoming standard.<\/p>\n<p><strong>1990s \u2013<\/strong> Companies started to make more decisions based on customer data.<\/p>\n<p><strong>2000s \u2013 <\/strong>Social media interaction and marketing were introduced in the market.<\/p>\n<p><strong>2010s \u2013<\/strong> Companies started to mold the business and became more customer-centric.<\/p>\n<p><strong>2020<\/strong> \u2013 Because of the pandemic more and more customers moved online. And companies focused on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fluentsupport.com\/benefits-of-omni-channel\/\">omnichannel customer experience<\/a>.<\/p>\n<p><strong>Future \u2013 <\/strong>Customer experience is entering a new type of market. Virtual reality and metaverse are new concepts yet. But it could be the next marketing platform. As Forbes mentioned, it is the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/heikkivaananen\/2022\/06\/29\/the-platinum-age-of-customer-experience-has-arrived\/?sh=7237f162400c\">platinum age of CX<\/a>.<\/p>\n<div class=\"kb-row-layout-wrap kb-row-layout-id_1721ac-f4 alignnone kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\">\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<div class=\"wp-block-kadence-column kadence-column_7bab47-5d inner-column-1\">\n<div class=\"kt-inside-inner-col\">\n<p class=\"kt-adv-heading_b57e25-b2 wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading_b57e25-b2\"><strong>Be where your customers are!<\/strong><\/p>\n<p class=\"kt-adv-heading_408b60-1b wp-block-kadence-advancedheading has-kb-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading_408b60-1b\">Hear your customers wherever they need you.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>15 Top Customer Experience Experts<\/h2>\n<p>There are hundreds of CX specialists in different fields. We considered the years of experience and expertise to make this list. As per consideration, we shortlisted 15 customer experience consultants and entrepreneurs. And we ordered it alphabetically.<\/p>\n<p>So, let\u2019s see what they are saying.<\/p>\n<h3>1. Anna Dolce<\/h3>\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1495238388898832384\/Mqbeho19_400x400.jpg\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cService is a skill, Hospitality is a spirit. You can train for any skill, but you cannot train for hospitality. So, train how to hire for it.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annadolce\/\">Anna Docle<\/a> is a business strategist with expertise in the hospitality industry. She founded companies like GeDream Consulting Group and GEOTalent Modeling Agency. She has been a full-time <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.annadolce.com\/businescoaching\">Hospitality Business Coach<\/a>, Keynote Speaker since 2014.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Service Isn&#039;t Same As Hospitality | Anna Dolce Dolce | TEDxBend\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qkU3uwWyAn8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>TEDx Talk on \u201cService Isn\u2019t Same As Hospitality\u201d by Anna Dolce from 2018<\/em><\/figcaption><\/figure>\n<h3>2. Blake Morgan<\/h3>\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C5603AQHM6mf-Qhql6g\/profile-displayphoto-shrink_800_800\/0\/1543972013251?e=1690416000&amp;v=beta&amp;t=Ewos8jiuVgdLRylS283IVaTApKgSfMnT3VmpB8V0Ewg\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cWe have to look at how we are measuring our success. And if we are lying about our measurement, if we are being dishonest about the data, if we are unwilling to look at the truth. This will be the end of us.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/blakemichellemorgan\/\">Blake Morgan<\/a>, a customer experience futurist, provides consultancy on customer experience. She founded <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.artemisstrategies.com\/\">Artemis<\/a>, a consultancy firm. Morgan was a lecturer at top universities. Also, she worked in companies like Intel Corporation and was a senior contributor at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/?sh=c24aa5924142\">Forbes<\/a>.<\/p>\n<p>She has been a full-time consultant and a keynote speaker since 2015. Besides that, she is the author of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Customer-Future-Principles-Tomorrows-Business\/dp\/1400213630?_encoding=UTF8&amp;qid=&amp;sr=&amp;linkCode=ll1&amp;tag=weekitechi-20&amp;linkId=c6e0d43c33668437822fc22602f09ffb&amp;language=en_US&amp;ref_=as_li_ss_tl\">The Customer of the Future<\/a>.<\/p>\n<div class=\"is-layout-flex wp-container-13 wp-block-columns are-vertically-aligned-center has-kb-palette-4-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcQ_zlTXSUYYgbFS1nxLClZL3ZprZ4_BAi9Ln7nFtgblMcHI4oo\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">The Modern Customer Podcast<\/p>\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVtb2Rlcm5jdXN0b21lci5saWJzeW4uY29tL3Jzcw?sa=X&amp;ved=0CAIQ4aUDahgKEwjYuaaO_I__AhUAAAAAHQAAAAAQugU\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VwSc0fESmGvRQ-6cv7-_sONmRRo1aiXJsfsf0NJzhN58i9mlOVf1W83aUjVVtiJNSZY=w268\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Black Morgan\u2019s Podcast \u2013 The Modern Customer Podcast<\/em><\/p>\n<h3>3. Corey Haines<\/h3>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Pricing matters, but obsessing over it at the start is a mistake.<\/p>\n<p>In the early stages, your product is likely incomplete, buggy, and ugly.<\/p>\n<p>Your early users are doing you a favor by signing up in the first place.<\/p>\n<p>Don\u2019t pick a price that kills their goodwill.<\/p>\n<p>\u2014 Corey Haines (@coreyhainesco) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/coreyhainesco\/status\/1654082190551183362?ref_src=twsrc%5Etfw\">May 4, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/corey-haines\/\">Corey Haines<\/a> is a tech entrepreneur. He founded <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.swipefiles.com\/\">Swipe Files<\/a> in 2020. It trains founders, marketers, and agencies in SaaS marketing. He also was the marketing lead of companies like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/savvycal.com\/\">SavvyCal<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/baremetrics.com\/\">Baremetrics<\/a>.<\/p>\n<div class=\"is-layout-flex wp-container-16 wp-block-columns are-vertically-aligned-center has-kb-palette-4-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcTXW4ATQuDPeuD-UdZN-Xkguj3i_gvvZBcY6aAVs_Sk2Xwb328\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">Everything Is Marketing<\/p>\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2V2ZXJ5dGhpbmctaXMtbWFya2V0aW5n?sa=X&amp;ved=0CAMQ4aUDahcKEwiYlePS_o__AhUAAAAAHQAAAAAQNQ\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VwSc0fESmGvRQ-6cv7-_sONmRRo1aiXJsfsf0NJzhN58i9mlOVf1W83aUjVVtiJNSZY=w268\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Corey Haines\u2019s Podcast \u2013 Everything Is Marketing<\/em><\/p>\n<h3>4. Donna Morris<\/h3>\n<div class=\"is-layout-flex wp-container-19 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/D5603AQGqDCITnPJkxQ\/profile-displayphoto-shrink_800_800\/0\/1681660826141?e=1690416000&amp;v=beta&amp;t=AJkonLVReO-D5yI02UkHjL0GE3IYfliUWb_k2-EakZI\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cI\u2019ve always believed that if you could really create a great environment for your employees. You\u2019ll actually get to measure that through your customers. And I think your customers know when they are dealing with an organization or an entity that really invests in their people.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/donnamorris2\/\">Donna Morris<\/a> is the Executive Vice President, Chief People Officer at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/corporate.walmart.com\/leadership\/donna-morris\">Walmart<\/a>. She has excellent work experience in various industries. Her last contribution was at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.adobe.com\/en\/authors\/donna-morris\">Adobe<\/a>. She worked there for 17 years as Chief Human Resources Officer &amp; EVP.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The Chief People Officer Of The World&#039;s Largest Employer Links EX And CX\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WxZJZIw7ZBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Black Morgan interviewed Dinna Morris<\/em><\/figcaption><\/figure>\n<h3>5. Jim Kalbach<\/h3>\n<div class=\"is-layout-flex wp-container-22 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E03AQEiJ8ViKpWJLA\/profile-displayphoto-shrink_800_800\/0\/1516162265949?e=1690416000&amp;v=beta&amp;t=K4kqVt7-J-ALFqZRKuT1FA-ct1YdcwuIL07WWsMSvPI\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cService ecosystems become more complex. Products are connected. The idea of a standalone offering is already something of the past.\u00a0\u2026 \u2026<\/em> <em>Successful organizations will be determined by how well their services fit with each other and, more importantly, how well they fit into people\u2019s lives.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kalbach\/\">Jim Kalback<\/a> is the Chief Evangelist at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mural.co\/\">Mural<\/a>. He co-founded <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jtbdtoolkit.com\/\">JTBD Toolkit<\/a>. It\u2019s an online resource with learning, training, and content. He is also a co-author of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Mapping-Experiences-Complete-Creating-Blueprints\/dp\/1491923539?&amp;linkCode=ll1&amp;tag=weekitechi-20&amp;linkId=a3c61e486add7bdb180b5c1c66c86d3e&amp;language=en_US&amp;ref_=as_li_ss_tl\">Mapping Experiences<\/a>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Designing-Web-Navigation-Optimizing-Experience\/dp\/0596528108?ref_=ast_author_dp\">Designing Web Navigation<\/a>.<\/p>\n<h3>6. Jim Stengel<\/h3>\n<div class=\"is-layout-flex wp-container-25 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E03AQH9KmKDt4aTtQ\/profile-displayphoto-shrink_800_800\/0\/1571165911502?e=1690416000&amp;v=beta&amp;t=xZsQFXuUv81O99Fgfta6mHmS_uxLSNrV1nCv4Xo9D48\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cThe data from a ten-year-growth study of more than 50,000 brands around the world show that companies with ideals of improving people\u2019s lives \u2026 \u2026 They do outperform the market by a huge margin.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jimstengel\/\">Jim Stengel<\/a> is the Chief Executive Officer of the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jimstengel.com\/\">Jim Stengel Company<\/a>, a strategy firm. He is the author of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Grow-Ideals-Growth-Greatest-Companies\/dp\/0307720357\">Grow<\/a>, a best-selling book in business. It showed a study outcome and analysis of 50,000 brand data.<\/p>\n<p>He spent 25 years of his career at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/us.pg.com\/\">P&amp;G<\/a> and was a Global Marketing officer there. Now, besides being a full-time consultant, he also hosts a podcast. He sits down with lead marketers or CMOs from leading companies in his shows.<\/p>\n<div class=\"is-layout-flex wp-container-28 wp-block-columns are-vertically-aligned-center has-kb-palette-4-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/encrypted-tbn2.gstatic.com\/images?q=tbn:ANd9GcQBVqbQCqyNi55T0Khbk7NIZ7Jv9pVJ7EjdZ_tMVWxaymQotM0\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">The CMO Podcast<\/p>\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9yc3MuYXJ0MTkuY29tL3RoZS1jbW8tcG9kY2FzdA\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VwSc0fESmGvRQ-6cv7-_sONmRRo1aiXJsfsf0NJzhN58i9mlOVf1W83aUjVVtiJNSZY=w268\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Jim Stengel\u2019s Podcast \u2013 The CMO Podcast<\/em><\/p>\n<h3>7. John Boccuzzi, Jr.<\/h3>\n<div class=\"is-layout-flex wp-container-31 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E03AQGdrwQ8xVE1rQ\/profile-displayphoto-shrink_800_800\/0\/1516239334839?e=1690416000&amp;v=beta&amp;t=Lgvvsw3cIXg3rsCGRIe7W9baM5H6dIpdZRTYNQZs2oo\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cCustomer experience isn\u2019t about necessarily the product or service that you offer. It\u2019s about how you make someone feel during the buying journey.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/johnboccuzzi\/\">John Boccuzzi, Jr.<\/a> is a partner and Chief Sales Officer at \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/isg-one.com\/who-we-are\/people\/john-boccuzzi-jr\">Information Services Group (ISG)<\/a>.\u201d It\u2019s a leading global technology research and advisory firm. He also co-founded <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bdprovisions.com\/zero-waste\">BD Provisions<\/a>. It\u2019s an excellent bulk food and coffee roasting retail franchise concept focused on low and zero waste.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GH1TXfQSwUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>John Boccuzzi, Jr. TEDx Speach \u2013 I Was Seduced By Exceptional Customer Service<\/em><\/figcaption><\/figure>\n<h3>8. Kristen Berman<\/h3>\n<div class=\"is-layout-flex wp-container-34 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D03AQGBlGAv3pWqSQ\/profile-displayphoto-shrink_800_800\/0\/1516277912249?e=1690416000&amp;v=beta&amp;t=z2NSLohdgEVsoC2gq3oDMwfbfzKDUmbnVpUIcQKU7t8\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cIf we can\u2019t trust people (customers) to tell us the truth. How do organizations understand behavior and build solutions that help people? So, the answer is behavioral design.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kristenberman\/\">Kristen Berman<\/a> is a behavioral scientist. She studies human nature to design the best customer experience. She co-founded and is the CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/irrationallabs.com\/our-team\/?view=kristen-berman\">Irrational Labs<\/a>. The consultancy firm used human behavioral patterns to develop the best customer experience.<\/p>\n<p>Besides that, she is a keynote speaker. She is also the co-author of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Hacking-Human-Nature-Good-Practical-ebook\/dp\/B00KMCHD6A\">Hacking Human Nature for Good<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Don&#039;t Listen To Your Customers - Do This Instead | Kristen Berman | TEDxBerlin\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2gxnr3r1YVU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Kristen Berman TEDx Speach \u2013 Don\u2019t Listen To Your Customers<\/em><\/figcaption><\/figure>\n<h3>9. Lisa Ekstr\u00f6m<\/h3>\n<div class=\"is-layout-flex wp-container-37 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D03AQEL6OaCIfQ7XA\/profile-displayphoto-shrink_800_800\/0\/1679154509174?e=1690416000&amp;v=beta&amp;t=G8ANTRGhVw8rtC4bY-k1pXtJHBouyhcnw0ABIKzltX8\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cWhen will you take something that somebody else is using, and make it yours. \u2026 \u2026 it\u2019s not the copying that\u2019s the difficult part. It\u2019s the turning it around and adjusting and adapting it to suiting your business.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lisaekstrom\/\">Lisa Ekstr\u00f6m<\/a> has been a customer experience expert and consultant for the last 20 years, providing CX strategy. She is the owner of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kamoja.se\/om-lisa\">Kamoja AB<\/a>, a Swedish consultancy firm. This firm worked with hundreds of brands and helped develop their CX.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"&#039;How I stole great customer service - with pride!&#039; | Lisa Ekstr\u00f6m | TEDxLundUniversity\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9pgMpD3BRQE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Lisa Ekstr\u00f6m\u2019s TEDx Speach \u2013 How I stole great customer service \u2013 with pride!<\/em><\/figcaption><\/figure>\n<h3>10. Matt Dixon<\/h3>\n<div class=\"is-layout-flex wp-container-40 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D03AQGYIQMkMFEtNw\/profile-displayphoto-shrink_800_800\/0\/1518373443566?e=1690416000&amp;v=beta&amp;t=6VTLRuw_NQNiTugnTcQm5w_8KviIAdlZ5yWFGdlD8Ek\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cIf you\u2019re solving a customer issue and you know there is a high probability that the customer gonna call back about a related downstream issue. Take the extra time and solve that issue too. We call it forward resolution.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/matthewxdixon\/\">Matt Dixon<\/a> is the founding partner of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dcminsights.com\/mattdixon\">DCM Insights<\/a>, a company that works to improve customer experience. Previously he worked as Chief Research &amp; Innovation Officer at a CX SaaS company called <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tethr.com\/\">Tethr<\/a>.<\/p>\n<p>Besides being the keynote speaker, he co-authors the Wall Street Journal bestselling book <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Challenger-Sale-Control-Customer-Conversation\/dp\/1591844355\">The Challenger Sale<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The Effortless Customer Experience\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6rwWzh070tw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Matt Dixon\u2019s Executive Speakers Bureau Speach \u2013 The Effortless Customer Experience<\/em><\/figcaption><\/figure>\n<h3>11. Melina Palmer<\/h3>\n<div class=\"is-layout-flex wp-container-43 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/D5603AQHrpTkuxGB2aA\/profile-displayphoto-shrink_800_800\/0\/1679260289632?e=1690416000&amp;v=beta&amp;t=gUtz3I03GzKgtlK4OKUlUnRmQHu9I7zK6J75C_dlBFk\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cBrands are important because they are what connects your business to the brain of the customer. The subconscious is emotional and motivated to act<\/em> <em>(or not) because of what it expects will give it the rewards it craves. Without a brand\u2014without those memories\u2014your business cannot become a habit for the subconscious brain.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/melinapalmer\/\">Melina Palmer<\/a> is the founder and CEO of The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thebrainybusiness.com\/about\/\">Brainy Business<\/a>. This firm works for customer experience development. She is also a columnist at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.inc.com\/author\/melina-palmer\">Inc. Magazine<\/a>.<\/p>\n<p>Her field of study is applied behavioral economics. And she helps businesses to understand why people buy. From that experience, she wrote <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/What-Your-Customer-Wants-Cant\/dp\/1642505625?&amp;linkCode=ll1&amp;tag=weekitechi-20&amp;linkId=2f02359f93f75b4d27132be2280eccba&amp;language=en_US&amp;ref_=as_li_ss_tl\">What Your Customer Wants and Can\u2019t Tell You<\/a>. It\u2019s worth reading it.<\/p>\n<div class=\"is-layout-flex wp-container-46 wp-block-columns has-kb-palette-4-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/encrypted-tbn3.gstatic.com\/images?q=tbn:ANd9GcTpScXViFdiKihd8BdW3820sLx9sTZ6TSfCn-DePGK9_D1ex_tX\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics<\/p>\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVicmFpbnlidXNpbmVzcy5saWJzeW4uY29tL3Jzcw\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VwSc0fESmGvRQ-6cv7-_sONmRRo1aiXJsfsf0NJzhN58i9mlOVf1W83aUjVVtiJNSZY=w268\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Melina Palmer\u2019s Podcast \u2013 The Brainy Business<\/em><\/p>\n<h3>12. Molly Pittman<\/h3>\n<div class=\"is-layout-flex wp-container-49 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4D03AQFI7PkeqjAgig\/profile-displayphoto-shrink_800_800\/0\/1597429606546?e=1690416000&amp;v=beta&amp;t=dt_T_RCSx2SKQt5xWtYbWzXJDS1m1RzisoMvwZKSUjw\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cYou just want to make sure that \u2026 \u2026 what you\u2019re gonna sell, and it\u2019s something that you feel passionate about, and it\u2019s something that you feel good putting out into the world.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/molly-pittman-3558471b0\/\">Molly Pittman<\/a> is a digital marketing expert. She has been working in the field since 2012. Now she is the CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/smartmarketeragency.com\/\">Smart Marketer<\/a>. It\u2019s a training and consultancy agency that helps to grow business.<\/p>\n<div class=\"is-layout-flex wp-container-52 wp-block-columns are-vertically-aligned-center has-kb-palette-4-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/encrypted-tbn1.gstatic.com\/images?q=tbn:ANd9GcRlWMDjcRyhY6dMGzo7lddfyQfvH_S6z32e0MPBZ-kz2EN0Xe6z\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">The Smart Marketer Podcast<\/p>\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9zbWFydG1hcmtldGVyLmxpYnN5bi5jb20vcnNz\"><img loading=\"lazy\" decoding=\"async\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VwSc0fESmGvRQ-6cv7-_sONmRRo1aiXJsfsf0NJzhN58i9mlOVf1W83aUjVVtiJNSZY=w268\" alt=\"\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<p class=\"has-text-align-center\"><em>Molly Pittman\u2019s Podcast \u2013 The Smart Marketer Podcast<\/em><\/p>\n<h3>13. Nicholas Webb<\/h3>\n<div class=\"is-layout-flex wp-container-55 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/D5603AQG_8PgJQsEjQA\/profile-displayphoto-shrink_800_800\/0\/1678852982353?e=1690416000&amp;v=beta&amp;t=Y7y8Gu6y8KuF5fjDhQH2cWq9Vg8-YlyeGocnCbkybZE\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cRemember to Navigate where your customer is across the customer journey. Observe what your customer loves and hates. Design better experiences across all your customer types, and then Execute the innovations that your customer loves.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicholasjwebb\/\">Nicholas Webb<\/a> is the founder and CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.goleaderlogic.com\/about\/\">LeaderLogic<\/a>. It\u2019s a consultancy firm for business management. He has been a customer experience expert and consultant for 30 years. From a long market experience, he wrote <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/What-Customers-Crave-audiobook\/dp\/B01MSLLJTV?qid=1683677002&amp;refinements=p_27%3ANicholas+Webb&amp;s=books&amp;sr=1-1&amp;text=Nicholas+Webb&amp;linkCode=ll1&amp;tag=weekitechi-20&amp;linkId=57432d5e650f825ab6d3629aa5a53f0e&amp;language=en_US&amp;ref_=as_li_ss_tl\">What Customers Crave<\/a>, an insightful book on understanding customers.<\/p>\n<h3>14. Peter Fader<\/h3>\n<div class=\"is-layout-flex wp-container-58 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4E03AQEg6YUGG04Xjg\/profile-displayphoto-shrink_800_800\/0\/1682392412177?e=1690416000&amp;v=beta&amp;t=D9vMfoCGaLg728joiDeE7AbE7KBIvf7SejidNa6Fn7c\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201c\u2026 \u2026 customer centricity. \u2026 \u2026 goal is to make this a corporate-wide strategy. Not just for marketing, not just for finance, and corporate valuation. But I want everybody in the company to recognize that the main thing that we do isn\u2019t the selling stuff but to build relationships with customers.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/peterfader\/\">Peter Fader<\/a> is the Professor of Marketing at the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/marketing.wharton.upenn.edu\/profile\/faderp\/\">Wharton School of the University of Pennsylvania<\/a>. He is also the co-founder and director of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thetaclv.com\/\">Theta<\/a> (a customer analytics firm) and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/zodiacmetrics.com\">Zodiac<\/a> (a customer analytical platform).<\/p>\n<p>Besides teaching at the university, he wrote a few books on understanding customers. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Customer-Centricity-Customers-Strategic-Essentials\/dp\/1613631022?crid=URIAMWQOKBMF&amp;keywords=Peter+Fader&amp;qid=1683357082&amp;sprefix=peter+fader%2Caps%2C366&amp;sr=8-2&amp;linkCode=ll1&amp;tag=weekitechi-20&amp;linkId=b5e748374f1a6d97043824984a86386c&amp;language=en_US&amp;ref_=as_li_ss_tl\">Customer Centricity<\/a> is one of his mentionable books from many.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The customer isn&#039;t always right, but some customers are better than others | Peter Fader | TEDxPenn\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dHRoO4kbtug?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Peter Fader\u2019s TEDx Speach \u2013 The customer isn\u2019t always right<\/em><\/figcaption><\/figure>\n<h3>15. Sandra Thompson<\/h3>\n<div class=\"is-layout-flex wp-container-61 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/60035f1347a6a51d6365c5bf\/1612025131942-YY4CRTPYZ6ICV9IV3IFW\/who+is+sandra+thompson+ei+evolution+emotional+intelligence+headshot+who+is.jpg?format=300w\" alt=\"\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cPeople are developing the skill of emotional intelligence, and when people develop the skill of emotional intelligence, not only do they create greater connections between staff and customers. They develop greater connections between colleagues.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cxeisandra\/\">Sandra Thompson<\/a> is the director and the CX game facilitator of The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eievolution.com\/who-is-sandra-thompson\">EI Evolution<\/a>. EI stands for emotional intelligence. This firm provides consultancy to improve employees and customer experience.<\/p>\n<p>She is also a keynote speaker and a coach. In 2019 she gave a speech on \u201cThe Customer Experience Remotevolution\u201d at TEDx. Where she shared the experience she gained since 2010.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The Customer Experience Remotevolution | Sandra Thompson | TEDxPCL\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Pc3T7LqwdbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption class=\"wp-element-caption\"><em>Sandra Thompson\u2019s TEDx Speach \u2013 The Customer Experience Remotevolution<\/em><\/figcaption><\/figure>\n<h2>Let\u2019s wrap it up<\/h2>\n<p>When building a business setup, you need all kinds of strategies. Most importantly, a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fluentsupport.com\/customer-experience-strategy\/\">solid customer experience strategy<\/a>. And a CX consultant can give you the right path to it.<\/p>\n<p>Whether you follow a trainer, writer, or industry expert, you must comprehend that they are at the top of their field. So, their guidance comes from their experience and, most importantly, their mistakes.<\/p>\n<p>To be an achiever in your area. You must pay attention to the guidance of CX specialists.<\/p>\n<p>This customer experience expert list will help you to find the right person in your niche. And you can use the expert\u2019s advice in your business to grow.<\/p>\n<div class=\"kb-row-layout-wrap kb-row-layout-id_977fd7-22 alignnone kt-row-has-bg wp-block-kadence-rowlayout\">\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<div class=\"wp-block-kadence-column kadence-column_2e3245-78 inner-column-1\">\n<div class=\"kt-inside-inner-col\">\n<h4 class=\"kt-adv-heading_104388-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_104388-0c\">Your own Support Portal in 5 minutes!<\/h4>\n<p class=\"kt-adv-heading_b75e63-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b75e63-12\">Start off with a powerful ticketing system that delivers smooth collaboration with unlimited room for your customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script>\n!function(f,b,e,v,n,t,s)\nif(f.fbq)return;n=f.fbq=function()n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments);\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '397518988407793');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fluentsupport.com\/customer-experience-expert\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Can you remember the last experience you had as a customer? What makes you remember that particular experience? Is it the steps of purchase, the way of marketing, or the support? No matter the reason, there is a good chance some customer experience expert designed that experience for you. And here, we are going [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[256,1683,80,161,1682],"class_list":["post-11041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business","tag-changing","tag-customer","tag-experience","tag-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>These 15 Customer Experience Experts are Changing the Way We Do Business in 2023 - Rankaza.com<\/title>\n<meta name=\"description\" content=\"Can you remember the last experience you had as a customer? What makes you remember that particular experience? 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