The carob market industry is projected to grow from USD 0.5227 Billion in 2023 to USD 0.7462 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.55% during the forecast period (2023 – 2032)

The carob fruit is native to the Mediterranean and characterized by its dark brown color. The seeds and pulp of the fruit are utilized as thickeners, stabilizers, and sweeteners in the food industry. The global carob market report by Market Research Future (MRFR) breaks down the vastness and its scope by defining its drivers and challenges. It contains predictions for the period of 2023 to 2032 (forecast period).

In 2032, the global carob market overview is witnessing a significant resurgence, driven by a growing consumer preference for healthier and sustainable food choices. With an increasing awareness of the environmental impact of traditional cocoa production, carob has emerged as a compelling alternative due to its eco-friendly cultivation practices and naturally sweet, nutritious profile. As consumers seek healthier snack options and demand for plant-based ingredients rises, carob’s versatility in applications, including confectionery, baking, and beverages, has led to an expanding market footprint. Furthermore, the market’s growth is fueled by the rising adoption of carob as a gluten-free, caffeine-free, and allergen-free substitute in various food products, making it a key player in the future of sustainable and health-conscious food markets.

Market Scope

The global carob market is primarily driven by its use as a viable substitute for cocoa powder. It has also served as a replacement for guar gum due to its similar properties. Its use as fodder for livestock consumption can drive the market demand. The large animal husbandry industry and the demand for meats can fuel the demand for carob in the coming years. Research studies indicating the antioxidative properties of carob flour in cereals will play a pivotal role in the market.

Medicinal applications of carob which include treatment of cancer and diarrhea, management of digestion, and lowering of cholesterol levels will augur favorably for the market. Carob does not contain caffeine and can be used as a chocolate substitute for consumers with caffeine intolerance. The application of the ingredient in pet foods due to its lack of theobromine can fuel the market growth till 2023.


The global carob market has been segmented based on category, form, and application.

By category, the global carob market has been classified as conventional and organic.

On the basis of form, the global carob market has been divided into powder, gum, and others.

The global carob market has also been segregated, based on application, into bakery and confectionery, dairy products, snacks, and others.

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Regional Analysis

The global carob market has been studied with regard to four key regions—North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

Europe is pegged to lead the global market owing to major carob producing countries of Portugal, Spain, and Italy. High consumption of bakery products can beckon the use of carob and drive its demand exponentially. Development of new flavors to appeal to consumers of Mediterranean cuisines is likely to culminate well for the market. Sports nutrition supplement manufacturers have decided to include carob in its offerings due to its similar properties to chocolate.

North America can contribute to the global carob market owing to massive demand in the U.S. Awareness of its benefits and the consumption of healthy foods can trigger the demand for carob-included foods. Development of food additives derived from the plant and used as a thickening and stabilizing agent will bode well for the market.

Lastly, the APAC can display a remarkable growth rate during the assessment period thanks to the large consumption of foods and beverages and bakery items. The high protein content in carob and a potential alternative to soy or dairy for athletes or diabetics can bode well for the market. Furthermore, awareness of health benefits of carob and its effectiveness in the prevention and treatment of hypercholesterolemia can bolster global market demand.

The carob market research industry is witnessing a significant surge in activity and importance in recent years. As consumer awareness of health and sustainability grows, carob, a versatile and naturally sweet ingredient, has gained attention as a viable alternative to cocoa and other sweeteners. Market researchers are diligently tracking the expanding applications of carob in food and beverage products, pharmaceuticals, and cosmetics, highlighting its nutritional benefits, eco-friendliness, and allergen-free qualities. With an increasing demand for plant-based and clean-label products, the carob market research industry plays a crucial role in analyzing market trends, consumer preferences, and innovation opportunities to cater to the evolving needs of the global market.

Competition Outlook

Australian Carobs pty ltd in Australia, Tate, and Lyke of United Kingdom, DuPont of United States, Starvos Papis Food ltd of Cyprus, Altrafine Gums of India, and Pedro Perez of Spain

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