eCommerce businesses are blooming like mushrooms all over the globe. It is beneficial for everyone starting from the business owners to the consumers. It is because the website is open 24/7 and consumers can order their desirable items anytime they want. This shows that we all are more or less aware of the benefits of eCommerce business. But the question arises is, how does one do the marketing for his eCommerce business? Well, with the emergence of the internet and social media, we come with two options for marketing our brand, one is traditional marketing and the other one is digital marketing. What is the difference between the two? Which one is more beneficial? These are some of the queries which we all have in our minds. We can get these answers from companies providing digital marketing services, but before that we need to have at least some basic ideas about these two types of marketing.
Traditional marketing is a type of marketing in which you can use mass media, such as TV, radio, magazine and so on for marketing and promoting your brands, whereas, in digital marketing, you use internet and social media, such as facebook, instagram, youtube, twitter and so on for marketing and promoting your brands. Digital marketing is not only applicable only to eCommerce businesses, but to the on-site business as well. For digital marketing, you can also take the help of a good digital marketing company that provides you with all the necessary services. As compared to traditional marketing, the engagement is relatively high in digital marketing and the conversion is extremely fast as well. The nature of traditional marketing is static, whereas that of digital marketing is dynamic. Digital marketing is also cost effective as compared to that of traditional marketing. The target audience is standardised in traditional marketing, whereas in digital marketing it is customised. A good SEO company in London can help you in customising your target audience through digital marketing. Also, it can help you in reaching the target audience globally, as compared to traditional marketing where the reach is limited to local audiences only.
KOL Limited is a renowned social media agency in London, which can help your brand reach the target audience across the globe through digital marketing. In the infographic below find out some of the techniques and other important information related to digital marketing.
