IMARC Group, a leading market research company, has recently releases report titled “Electric Toothbrush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global electric toothbrush market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the electric toothbrush market?

Report Attributes Details
Market Size in 2022 US$ 3.2 Billion
Market Forecast in 2028 US$ 4.0 Billion
Growth rate (2023 to 2028) CAGR of 3.7%
Base Year of the Analysis 2022
Forecast Period 2023-2028

What is electric toothbrush?

An electric, or power, toothbrush represents a device that is utilized for cleaning the tongue, teeth, and gums via automatic bristle motions. It generally uses side-to-side and rotations movements of the head and is effective in minimizing the effects of gingivitis and removing the plaque. The electric toothbrush consists of digital reminder systems, timers, multiple brush head attachments, and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. In line with this, it also provides several brushing modes, such as gum care, routine brushing, deep cleaning, tongue cleaning, whitening, reducing tooth sensitivity, etc.

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What are the growth prospects and trends in the electric toothbrush industry?

The growing prevalence of oral and tooth-related diseases is primarily driving the electric toothbrush market. Additionally, the widespread adoption of unhealthy dietary patterns, including consumption of sugar-rich food, alcohol, tobacco, etc., and changing lifestyles of individuals have increased the occurrence of cavities and other dental problems, thereby propelling the demand for oral care products. Besides this, the rising utilization of innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas is acting as another significant growth-inducing factor. Moreover, continuous technological advancements, including the development of smart electric toothbrushes with advanced pressure sensor technology, head replacement reminding capability, Bluetooth connectivity, and real-time data transfer to smartphones for constant monitoring, are also positively influencing the global market. Apart from this, the inflating disposable incomes of the consumers, aggressive promotional activities by leading manufacturers, and easy product availability via online retail channels are anticipated to fuel the electric toothbrush market over the forecasted period.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Technology:

  • Rotational
  • Vibrational

Breakup by Bristle Type:

  • Soft Bristles
  • Nanometer Bristles

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Adults
  • Children

Breakup by Geography:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Church & Dwight Co. Inc (NYSE: CHD)
  • Colgate-Palmolive Company (NYSE: CL)
  • Conair Corporation (Jarden) (OTCMKTS: CNGA)
  • Den-Mat Holdings LLC
  • Fresh LLC (High Ridge Brands Co.)
  • Koninklijke Philips N.V. (AMS: PHIA)
  • Lion Corporation (TYO: 4912)
  • Panasonic Corporation (TYO: 6752)
  • Shenzhen Risun Technology Co. Ltd.
  • SONIC Chic
  • Procter & Gamble Company (NYSE: PG)

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