The ‘Global Embedded Finance Market Size, Share, Analysis, Report and Forecast 2024-2032″, by Expert Market Research gives an extensive outlook of the global embedded finance market, assessing the market on the basis of its segments like type, business model, end use, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.

Embedded Finance Market Size, Trends, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2032)

    • Historical Market Size (2023): Approximately USD 59.4 Billion
    • Forecast CAGR (2024-2032): 24.30%
    • Forecast Market Size (2032): Around USD 219.09 Billion

The growth of the global embedded finance market can be attributed to an increase in the number of smartphone users and better internet penetration around the globe. The number of digital mobile-based finance service providers has increased significantly in past years, which, in turn, is assisting the expansion of the global embedded finance market. Moreover, the growing trend of digitisation in the banking sector with the governments around the globe promoting a cashless economy is further propelling the market growth.

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The exponential growth of the e-commerce sector is one of the major factors behind the global embedded finance market expansion. E-commerce platforms, in order to provide a better customer experience, have incorporated embedded payment services on their portals. Customers do not need to go through the inconvenience of shifting to another portal to make payments. Along with this, some e-commerce giants have also started to provide “buy now pay later” services to their customers if the payments are made using embedded finance services.

Embedded finance services have made the lengthy process of making payments, applying for loans, and lending or borrowing extremely simple as compared to traditional methods. The ease of doing business and aggressive marketing strategies adopted by market players have enhanced the popularity of these platforms. To attract the masses and get them accustomed to these new-age methods, the market players have been providing heavy discounts and introducing features like no collateral/no interest loans.

Embedded Finance Industry Definition and Major Segments

When a non-financial company offers financial services like loans, payment processing, insurance, and other related services, to their clients, then it is referred to as embedded finance. Using embedded finance helps in making the whole payment procedure streamlined and easy to track.

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The global embedded finance market segmentation based on type includes:

    • Embedded Payment
    • Embedded Insurance
    • Embedded Investment
    • Embedded Banking
    • Embedded Lending

Based on the business model, the market is categorised into:

    • B2B
    • B2C
    • B2B2B
    • B2B2C

By end use, the market is segmented into:

    • Retail
    • Healthcare
    • Education
    • IT and Telecom
    • Real Estate
    • Mobility
    • Travel and Entertainment
    • Manufacturing
    • Others

The major regional markets of embedded finance include:

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa

Embedded Finance Market Trends

The embedded finance market demand is expected to expand further over the forecast period owing to the introduction of new and better technologies in the field. The introduction of AI will further enhance the customer experience. AI can be used in embedded finance to provide quick, effective, and real-time responses to customers’ queries and issues. AI can also help in personalising the services according to the customer’s requirements.

The North American region currently dominates the global embedded finance market and the trend is expected to continue over the forecast period due to the presence of key market players and a strong startup culture in the region. The embedded finance platforms have built a loyal customer base across this region as they have managed to reduce security breaches and financial frauds. Meanwhile, the Asia Pacific region is expected to show the highest growth during the forecast period. This is due to the government’s efforts towards shifting to a cashless economy, to help keep better track of the country’s finances,  and an increasing number of population with smartphone and internet access.

The retail sector currently holds the major share in the global embedded finance market. This is due to the strategies adopted by online retailers like Amazon, seeking to provide financial services of their own, like wallet payments, insurance, card payments, and many others, through their platforms. The financial benefits and ease of trade offered by online services not only help consumers but also boost the revenue of e-commerce platforms. With changing consumer preferences, the e-commerce sector is expected to grow further during the forecast period, which, in turn, will propel the global embedded finance market growth.

Key Market Players

The major players in the global embedded finance market report are Stripe, Inc., Payrix Solutions, LLC, Cybrid Technology Inc., Walnut Insurance Inc., Lendflow Inc., Finastra, Zopa Bank Limited, Fortis Payment Systems, LLC, Transcard Payments, LLC, and Fluenccy Pty Limited., among others.

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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