IMARC Group, a leading market research company, has recently releases report titled “Fitness App Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global fitness app market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the fitness app market?

The global fitness app market size reached US$ 1.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 26.9% during 2023-2028.

What is fitness app?

Fitness apps are mobile applications designed to help with physical training, exercise, nutrition, diet and related fitness solutions. They are downloaded from the internet onto a mobile device, such as internet-enabled wearables, tablets, and smartphones to track and record workout sessions and monitor the menstrual cycle. Fitness apps are also used to count calories and record statistics on walks, workouts, bike rides, and runs. In recent years, fitness apps have gained traction as key players are launching apps that can directly connect users to a personal trainer or nutritionist for improved fitness routines and diet plans.

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What are the growth prospects and trends in the fitness app industry?

One of the primary factors driving the market is the rising number of individuals diagnosed with chronic and lifestyle disorders. Additionally, the growing health consciousness among the masses is creating a positive market outlook. Other than this, the increasing utilization of smart wearables due to rapid urbanization in confluence with the expanding income level of the masses is positively influencing the market growth. In line with this, the rising penetration of high-speed internet connectivity and the boosting sales of smartphones are propelling the market growth. Besides this, key players are incorporating barcode scanners into fitness apps to help users in recording statistics on workouts, counting calories, and collecting data on runs, walks, and bike rides, which is positively influencing the market growth.

Furthermore, several footwear brands, such as Nike, Under Armour, and Adidas, are also extensively investing in developing customized exercise regimes and health-tracking systems. Moreover, they are integrating machine learning (ML) and artificial intelligence (AI) in fitness apps to provide personalized diet charts, fitness programs, and health coaches, thus providing a positive thrust on the market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

  • Exercise and Weight Loss
  • Diet and Nutrition
  • Activity Tracking
  • Others

Breakup by Platform:

  • Android
  • IOS
  • Others

Breakup by Device:

  • Smartphones
  • Tablets
  • Wearable Devices

Breakup by Region:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Aaptiv Inc.
  • Adidas AG
  • Appinventiv
  • Applico LLC
  • ASICS India Pvt. Ltd (ASICS Corporation)
  • Azumio Inc.
  • Fitbit Inc. (Alphabet Inc.)
  • MyFitnessPal Inc.
  • Nike Inc.
  • Noom Inc.
  • Wahoo Fitness.

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