Streamlining the Real Estate Experience: How Chatbots are Transforming the Industry


When you’re in the real estate business, you’ve got to be a jack-of-all-trades and stay on top of things to be successful. This can be even more tricky if you’re running an online real estate business. But don’t worry, there are ways to make your life more effortless!

Enter real estate chatbots—a lifesaver for managing your business, connecting with clients, and staying productive. 

But the real question is: Is there a chatbot solution that’s tailor-made for the real estate industry? Read on to know more.

In this article:

  • What a real estate chatbot is
  • Chatbot usage in real estate
  • What are the benefits of using real estate chatbots?
  • How many channels can a real estate chatbot support?
  • Conclusion

What is a real estate chatbot?

A real estate chatbot is like a digital assistant that can communicate with people through messaging apps, websites, or mobile apps. It’s programmed to have conversations that feel like talking to a real person and can do things like answering questions, booking appointments, and sharing information about properties.

The best part is that it can do all of this without a human agent who needs to be available 24/7. This means real estate agents can save time and be more efficient while still providing clients with instant help and support. Integrating a chatbot into your real estate business streamlines the process of buying or selling a home. 

Why do you need a real estate chatbot?

A real estate chatbot can help you improve efficiency, provide better customer service, increase engagement, and generate leads, all while saving time and resources.

  1. Improve efficiency: By automating routine tasks, a chatbot can help you save time and reduce manual labor, allowing you to focus on more important aspects of your business.
  2. Enhance customer service: Chatbots in real estate can provide customers with quick and accurate responses to their questions, even outside of regular business hours, improving their experience and satisfaction.
  3. Increase engagement: Chatbots can help keep customers engaged by providing personalized recommendations and tailored responses based on their preferences and history.
  4. Generate leads: By collecting contact information and qualifying potential clients, chatbots can help you generate leads and expand your customer base.

Top use cases for chatbots in the real estate industry

  1. Property search: Chatbot for real estate can assist customers in searching for properties that meet their criteria, providing information about the property’s location, price, features, and amenities. By providing personalized recommendations, easy access, detailed property information, multimedia content, and interactive communication, a real estate chatbot can greatly simplify the property search process for customers and improve their overall experience.
  2. Appointment scheduling: Chatbots can help customers schedule property visits, showings, and meetings with real estate agents, saving time and reducing the need for back-and-forth communication. Even if a customer needs to reschedule an appointment, real estate chatbots can make the process easier and more convenient, which can help avoid cancellations and save time for both the agent and the customer.
  3. Customer support: Real estate chatbots can provide customers with round-the-clock support and quick answers to their inquiries. By handling frequently asked questions, these chatbots can help ease the workload of real estate agents and make the process more efficient. They can also provide customers with detailed property information, such as location, pricing, and other important details, which is especially helpful for those who are new to buying or renting. Moreover, chatbots can offer personalized recommendations that are tailored to your customer’s preferences, making the search for the perfect property a lot easier. Overall, real estate chatbots can provide a seamless customer experience and save valuable time and resources for real estate agents.
  4. Automated follow-ups: By automating follow-up and feedback, you can address the issue of potential customers leaving your real estate website after viewing property listings. Chatbots can help you follow up with customers to identify what went wrong and collect feedback interactively immediately after a conversation. This not only shows customers that you value their information but also provides you with insights to improve your performance and enhance their experience.
  5. Lead generation: Real estate chatbots are an effective tool for lead generation, and they can do so in various ways. First and foremost, they can engage website visitors in a friendly and conversational manner. By asking questions to understand their preferences and requirements, chatbots can identify potential leads and collect important information for follow-up. Furthermore, chatbots can offer personalized property recommendations that align with the visitor’s interests, which can prompt them to provide their contact details to receive more information. In addition, chatbots can help schedule appointments with real estate agents or send notifications when new properties become available that match the visitor’s preferences. All of these features can streamline the lead generation process, making it more efficient and personalized for potential customers.
  6. Mortgage and financing: Did you know? 14% of buyers apply for mortgages online. By integrating your chatbots with partner banks or financial institutions, you can offer assistance to your customers with basic mortgage-related queries. Your chatbots can be trained to check mortgage eligibility, answer mortgage FAQs, and even help customers apply online.

Supported channels: From social media to messaging apps

AI real estate chatbots can support multiple channels depending on their design and capabilities. Some chatbots can be integrated into websites, social media platforms, messaging apps, and even voice assistants like Amazon’s Alexa and Google Home. This enables customers to access the chatbot through their preferred channels, increasing the chances of engagement and improving the customer experience. However, the number of channels supported may vary based on the specific chatbot’s design and intended use. 

Why choose as your virtual Realtor? chatbots enable you to have impactful conversations with customers and impress them with immediate solutions and tailored assistance.

Proactively provide support to potential customers

After checking out a property or scheduling an appointment, your visitors may become disengaged leads. Instead of waiting for your prospects to seek assistance, offer proactive support to your customers. Using Campaigns, you can send personalized messages triggered by their actions on your website, product, or app, effectively reaching out to potential customers and providing the necessary assistance.

Address customers on their preferred channels

With, customers can conveniently connect with real estate agents through various channels such as websites, mobile apps, and messaging platforms. Our chatbot software can seamlessly integrate with multiple channels, allowing you to send out essential updates, documents, catalogs, and more directly to their chat inbox. By being present on several support channels, you can maintain an edge over your competitors.

Customize beyond their homes

By retrieving customer information from your CRM software, including their name, email, phone number, IP address, the webpage where the conversation started, and their behavior on the site, chatbots can create personalized conversations and enhance customer satisfaction. They can also access information on the properties your customers viewed and scheduled visits from your webpage or app.

Immediate resolutions driven by intent

Deploying a chatbot on your website can reduce incoming support requests. Our AI chatbots comprehend customer intent and deliver appropriate solutions, enabling you to schedule site visits with a simple click and provide quick resolutions to common real estate inquiries. With round-the-clock availability and live translation, you can cater to prospects from various time zones and countries.

Achieve new heights with advanced analytics

To monitor your business’s progress, it’s crucial to track your chatbot’s performance. Additionally, chatbots offer a more engaging way to collect customer feedback immediately after a conversation, eliminating the need for mundane forms. Analyzing performance and optimizing the flow can increase efficiency.


How to build a real estate chatbot step by step

  1. Define the purpose and scope of the real estate chatbot: Determine the primary purpose of the chatbot and the specific tasks it should be able to perform, such as answering common questions, providing property recommendations, or scheduling property viewings.
  2. Choose a platform and development framework: Select an ai real estate chatbot development platform and framework that is suitable for your needs and expertise. 
  3. Design the chatbot conversation flow: Create a conversation flow that guides users through a natural conversation with the chatbot. Identify the various responses that the real estate chatbot will need to give to different user queries.
  4. Develop the chatbot: Use the chosen platform and framework to develop the chatbot, including integrating it with any necessary APIs and databases.
  5. Test and refine the chatbot: Test the ai real estate chatbot and make any necessary improvements or refinements based on user feedback.
  6. Train the chatbot: Train the chatbot on real estate-specific terminology, property types, and locations to ensure accurate and relevant responses.
  7. Deploy the chatbot: Deploy the chatbot on your website, social media channels, or messaging platforms.

Monitor and update the real estate chatbot: Monitor the chatbot’s performance and user feedback, and update the chatbot’s conversation flow and responses as necessary to ensure ongoing engagement and satisfaction.

How to sell chatbots for real estate?

To sell chatbots for real estate, you can follow these steps:


  1. Identify your target audience: Determine who your target customers are, such as real estate agents, brokers, or property developers.
  2. Highlight the benefits of using real estate chatbots: Explain the benefits of chatbots, such as their ability to provide quick and personalized responses to customer inquiries, automate lead generation and qualification, and streamline property search and booking.
  3. Show examples and case studies: Share examples and case studies of how chatbots have helped other real estate companies to boost customer engagement, satisfaction, and sales.
  4. Offer a demo: Offer a demo of your chatbot to potential customers, allowing them to experience its capabilities and see how it can help their business.
  5. Provide training and support: Offer training and support to help customers integrate the chatbot into their existing systems and workflows and ensure its smooth operation.
  6. Price competitively: Price your chatbot competitively, based on your target customers’ needs and budgets.
  7. Leverage marketing channels: Use marketing channels, such as social media, email, and content marketing, to promote your chatbot and reach potential customers.


How to setup a Facebook chatbot real estate?

  • Create a Facebook page for your real estate business.
  • Select a chatbot development platform that supports integration with Facebook Messenger, such as Chatfuel or ManyChat.
  • Design a chatbot conversation flow that guides users through a natural conversation.
  • Integrate the chatbot with any necessary APIs and databases.
  • Train the chatbot on real estate-specific terminology, property types, and locations to ensure accurate and relevant responses.
  • Deploy the real estate chatbot on your Facebook page.
  • Promote the ai based real estate chatbot on your website, social media channels, or email newsletter.
  • Monitor the chatbot’s performance and user feedback, and update the chatbot’s conversation flow and responses as necessary to ensure ongoing engagement and satisfaction.


With these simple steps, you can set up a real estate chatbot that engages and assists users, streamlines the property search and booking process, and boosts customer satisfaction and retention.

Unlock the right opportunities for your real estate business with chatbots. Attract and engage potential clients.


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