Your website is like a lens through which the world sees your brand. A hazy or unclear lens can cost your brand its reputation. Statistics never lie. Take a look at the following:And here is a graph that shows you how bounce rate increases with the website load time. Conventional websites have serious issues that will pop up at some point in time. Your revenue will suffer no matter how hard you try to fix them. So a Custom Website Development solution is your best bet.After reading this blog, you will understand what custom website development is all about. Stay tuned till the end to get bonus eCommerce website optimization strategies. So let us get started now! And to win this bet, one of the time-tested proven methods is to join a professional Web Developer Course that can teach you the industry requirements
Readymade Solutions vs. custom website development
custom website development is creating customized web solutions (mainly websites) based on unique requirements. The alternative to custom web design services is free CMS (Content Management System) or free website templates.Full-fledged content management systems (CMSs) and platforms such as Drupal, Magento, WordPress, Laravel, etc., work well to an extent. But sometimes, you need more than just a simple website. You need features that can grow your business.Custom web application development services also make use of the above CMS but in a more optimized way. So let us discuss how this type of web design service can benefit your business.
Benefits of Custom Web Design Services
Unique features tailored for your business.
custom website development can create unique steps for user interaction with the website. You can customize workflows for your staff and also implement third-party integrations needed for the business. This is particularly true for white-label WordPress development, where tailored solutions can significantly enhance user experience and functionality, aligning perfectly with a business’s unique brand and operational needs. There are no limits to how you can experiment with the web solution.
Exclusive design to align with your brand’s identity
Many companies use the free website templates and themes that you are using right now.
Some web development services may allow you to change the background colors, replace the banner image, and do similar tweaks. But such customizations have a limited scope and leave no room for creativity.
When you opt for custom web design services, web developers can use the latest design techniques without restrictions. They can also build a website prototype, like the one shown in the image below:
Better website performance due to optimized functionality
Standard websites have features that you cannot get rid of if they are not needed. The performance of your website is burdened by unnecessary features.
custom website development can solve your problem. For example, one custom Magento module can replace many free ones. It boosts performance, avoids conflicts, and helps your website function smoothly.
Smooth website performance has additional benefits like:
- Longer session duration
- Improved UI/UX
- More conversions
- Higher SEO rankings
- Customer satisfaction
- It cannot get any better than this!
Essential Components of a Customized Website
The website is the first contact point between your brand and your customers. Here are some of the basic things you cannot afford to miss on your website:
Description and Contact Details
When someone visits your website, they want to know what you do and who you are. You have to convey to the visitors about your brand identity, background, products, and services. You can add the following details:
A short history of your company.
An exclusive webpage about the management of the company.
A list of your reputable clients and testimonials from customers.
A detailed description of your products and services with photos.
In addition, your target audience might want to contact you. So you need to ensure that the contact details are available to visitors. You can either add the information as another webpage or in the footnotes of your homepage.
Good Aesthetics
You might have heard that the first impression is the last. It holds true in the digital world. How people perceive your custom website development decides if they pay you or not. According to Standford’s web credibility guidelines, 75% of consumers admit to judging a company’s credibility based on its website design.There are many aspects involved in aesthetics and web design. For example, the colors should complement each other. The fonts on your website must be consistent in size and style. It makes your website look elegant. Also, make proper use of every blank space on your website.
Dedicated Knowledge Base
Sales is not a website’s sole purpose. It should also provide value to its visitors in the form of knowledge. This value will urge your visitors to keep coming back to your website.
Your website’s knowledge base can consist of a simple blog, podcast platform, DIY guides, and many other things. The content should be both relevant as well as intriguing.
Clear Purpose or Direction
It sounds like a no-brainer, but many custom website development fail to convey their vision to visitors. Your custom web design should have a well-defined theme. The products and services should be categorized systematically. Everything should be well-organized and easy to find for your visitors.
Security
It is common sense, but some websites ignore website security altogether! Customers cannot trust you with their money if the website is not secure.
Although there are many aspects to web security, you may begin by obtaining an SSL certificate. All forms of communication between you and your customers will be encrypted.
Your customer’s credit card information, billing address, and contact details will be safe. Shoppers can have peace of mind while shopping on your custom website.
Mobile-Friendly Features
Did you know that mobile devices account for approximately half of the global web traffic in 2021?
We do not need to tell you at this point that your custom website development should be mobile-friendly. A high-quality digital presence on mobile can work wonders for your business. It will also go a long way in retaining customers who are loyal to your brand.
Optimization Strategies for your Customized Website
Promotion and lead-capture strategy optimization
Promotional offers on your website can generate leads, but you cannot afford to look like some spam site. Create a separate landing page along with a lead magnet for every offer. Design the landing pages in the most creative way possible.
Capture the visitors’ contact information and also provide them with something valuable in return. For example, if you sell food products, give away a free e-book containing famous recipes. A good custom website development design company will take care of all such aspects by default.
A comprehensive SEO approach
SEO optimization involves more than just keyword research. For example, you have to take care of off-site analytics and meta-tagging. Quality backlinks to and from your custom website development can increase its SEO visibility. The list of examples can go on!
Consult your digital marketing team regarding SEO so that you do not lag behind. You can also contact any top custom website development company that also provides digital marketing services as a package.
Chatbots for customer support
With a custom web design, you get the flexibility to incorporate chatbots into your website. When prospects visit your site, the bot can assist them with basic queries. Besides, the bot can forward vital questions to a dedicated support executive for resolution.
4. The sitemap for easy navigation and SEO
A sitemap is like a blueprint of your custom website development that can help visitors find what they are looking for within a short duration. It ensures that people do not get lost while browsing your website.
It also helps search engines find, crawl, and index your website’s content. Search engines can discover which pages on your custom website development are most important using sitemaps.
There are four main types of sitemaps:
- Normal XML Sitemap: It is the most common type of sitemap and resembles an XML sitemap. It links to different pages on your website.
- Video Sitemap: It helps Google understand the video content on your page.
- News Sitemap: It helps Google discover content on sites that qualify as Google News.
- Image Sitemap: It helps Google find all the images hosted on your site.
Having a sitemap is not compulsory, but it can help your custom web design to a great extent.
Testimonials page
Client testimonials build trust among new customers and influence their buying decision. Ask your custom web design company to show you some good templates. You can see an example of a creative testimonials page below: