We’re excited to unveil our new manufacturer identification that better displays our eyesight of providing autonomous, human-like interactions for buyers and staff members. It goes further than surface-amount aesthetics and aims to establish a deeper relationship with you, our consumers. It underscores our perseverance to spearheading innovation and giving alternatives that propel organization development. This commitment is further more exemplified by the introduction of our generative AI-driven Dynamic Automation Platform (DAP).
So, let us unravel the why, how, and what driving the new Yellow.ai manufacturer identification.
Why the title Yellow.ai, you request?
The identify draws inspiration from the legendary Yellow Web pages, synonymous with connection and details. But the decision of name extends past the guides. It not only pays homage to our roots, but also represents the essential features of warmth, joy, and optimism that are vital in developing memorable customer and employee encounters.
The title also puts a highlight on the core of our item – AI. Our generative AI-driven DAP, is driving outstanding final results for enterprises throughout our Conversational Services Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product or service suites.
Our model guarantee
Launched by 3 buddies sharing a frequent frustration with consumer help, we initial commenced in 2016 as Yellow Messenger. Quickly forward to now, the place we work with in excess of 1100 worldwide enterprises and have had our honest share of eureka moments. One particular of these is the realization that equally clients and staff drive discussions that are well worth remembering. They want to have conversations that go away them smiling and contented.
You know how when anyone raves about a brand’s customer service, it sticks with you? Or when a new employee posts on LinkedIn about the astounding screening and on-boarding working experience they experienced with a organization? These are the kind of unforgettable ordeals we’re hoping to build with our generative AI-driven methods. Because these content clients and staff members develop into your champions, who regularly cheer for you.
And which is why our promise is to deliver “Memorable discussions, everytime”
The new tagline captures our commitment to providing outstanding, participating, and autonomous ordeals via the energy of AI-driven conversations. The rationale guiding this tagline is threefold:
- Consumer Centricity: Yellow.ai’s state-of-the-art generative AI technological innovation understands purchaser inquiries, giving accurate and empathetic human-like responses. This makes certain every conversation is partaking and leaves a lasting positive impact on buyers, fostering loyalty.
- Employee Empowerment: Yellow.ai streamlines office procedures by automating plan duties, freeing up time for employees to interact in extra significant, sophisticated interactions with buyers and colleagues. This enhances their work working experience, creating it much more satisfying and memorable, in the end marketing worker retention.
- Consistency and Trustworthiness: We consider our motivation to excellent conversational activities seriously. That’s why we emphasize the phrase ‘everytime’ in our tagline – we imagine that just about every discussion issues. With presence in more than 85 nations, Yellow.ai permits round-the-clock aid that spans languages, channels, time zones, and geographies.
Simply just set, we live by our tagline: ‘Memorable conversations, every time.” It’s not just a catchy phrase it is our promise to you. We strive daily to make certain that you, your customers, and your employees are read and valued.
A refined icon
Our emblem claims it all. The speech bubble signifies our skills in conversational AI – we help discussions on extra than 35 text and voice channels, in above 135 languages. The slanted column is all about our motivation to innovation, and our aim on supplying bleeding edge generative AI-run solutions to automate customer and staff ordeals. Alongside one another these two features construct a straightforward however recognizable letter ‘Y’. And of study course, the golden yellow colour symbolizes the heat and optimism that we carry to just about every dialogue.
In summary, our brand is a lot more than just a design and style – it is a reflection of the 2 billion+ conversations we aid each and every quarter, all throughout the world.
Golden Yellow : The colour of joy
Our new brand shades reiterate the story of who we are and what we stand for at Yellow.ai. The heat yellow hue represents our unwavering motivation to providing unforgettable, delightful discussions. It’s a symbol of our human-centric method to AI-driven discussions.Meanwhile, the modern day, company-focused shades of purple express our experience and sophistication as a reliable automation husband or wife for huge enterprises. We have also included neutral colors like black, gray, and white into our brand palette. They support balance out the vibrancy of our yellow and purple hues, generating a cohesive and harmonious visual id.
Alongside one another, these shades create a strong visible identity that evokes emotions of have confidence in and trustworthiness. They express how much we have appear in the very last seven years, and how we visualize our foreseeable future of ongoing evolution to improved provide enterprises all-around the globe.
The Typography: Founders Grotesk, a Timeless Vintage
The alternative of Founders Grotesk as our typography is a deliberate nod to the timeless class and clarity that this font embodies. Its clear traces and contemporary aesthetic mirror our motivation to delivering obvious and concise communication, even though seamlessly mixing innovation with the standard contact of human-like discussions.
Tone of voice
Our tone of voice is intended to embody rationality, simplicity, and inspiration, conveying a feeling of maturity that we carry with our experience. We imagine in making use of language that delivers out curiosity and appeals to both equally the rational and psychological side of our audience, regardless of whether they are companies or conclusion-consumers
Real and inclusive photography
Our storytelling is visually-pushed, translating complicated subjects into participating and attractive visuals. All our belongings are created with a worldwide mindset aligned with our diversity and inclusion ideas. Our manufacturer imagery is made up of a thoroughly clean, uncluttered, expressive, and purely natural pictures.
The street ahead: Producing a globe of prospects!
In tandem with the start of our generative AI-powered DAP, our rebranding is additional than just a visual update. It is a celebration of our devotion to crafting memorable conversations with each interaction. It is a celebration of our shoppers, our partners, our investors and our Yellow tribe. It is a homage to our past and a harbinger of our upcoming.
As we embark on this enjoyable journey, we invite you to sign up for us and working experience the sights, appears, and emotions of our rebrand by looking at our charming movie.
Alongside one another, let us redefine the long run with memorable conversations that accelerate company growth. Check out our new generative AI-powered Dynamic Automation System currently!