Customer Relationships, A Mantra To Grow Sustainable Customer Base


Businesses can grow their revenue by 4% to 8% if they can provide better customer service. Better customer service comes from personalized interaction. And personalization is possible by building better customer relationships.

“The best advertising is done by satisfied customers.”

Philip Kotler

Companies spend thousands of dollars on advertising. And there is no doubt it works. But nowadays, the conversion rate via ads is declining. We are all kinda sorta growing resistance towards ads.

Instead, people buy faster when it’s a suggestion from someone they know. In marketing terms, it’s called Word-of-mouth marketing. But people don’t just randomly suggest a product. You need to earn the trust and loyalty of that client.

To build trust and comfort about your service or product, you need a good relationship with your client. There are lots of companies that have a literal fan base because of a better client relationship.


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