Explore Digital Customer Journey Mapping: Awareness to Advocacy


All say that digital customer journey mapping is essential.

But why?

Before we get into the mapping, let’s talk about the customer journey. And how vital it is to companies to make the journey as enjoyable as possible.

Obviously, you know about iPhone. Opening an iPhone box is highly satisfying. The box slowly reveals the phone. Creating a “whoosh” sound gives a “WOW” effect. 

It’s not a random design by the packaging department. Apple put a lot of resources into this research. With Steve Jobs himself, a team of experts designed and patented the box design.

It seems too much for a box, or is it? This box ensures the premium feel of the product.

Apple knows this because they know their customer. They have the complete map of the journey that a customer experiences. And that’s the reason we love their products.


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